When I set out to write the first post for the blog I didn’t imagine it would have quite such an ominous title but Mother Nature had other plans. In case you missed it, or your friends Facebook and Instagram pics are less than stellar, see what the photogs with the big lenses caught here: NASA Flickr of this morning’s blood moon eclipse.
So what do a lunar eclipse and social profit consulting have to do with each other. The answer is transformation.
Linda Spencer wrote a great article in response to the new book by Pencils of Promise Founder Adam Braun, which points out the corner we paint ourselves into with the term non-profit. In her follow up post she shares that there are movements in place to transform the sector – beginning with the name. In future blog posts I will continue to explore this trans-formative moment in the sector and the potential impact it will have on how we do business.
But right now I want to focus on the incredible power of naming something. Names immediately evoke images, feelings, and thoughts about the subject/object. There’s a reason that newly formed organizations can spend hours on creating the “perfect” name to share with the world. It must be evocative but accurate, inclusive but concise, current yet timeless.
I certainly spent hours meditating, fretting, debating, crowd-sourcing, and ultimately back to meditating to name this new business. The result was Mercurial Development & Communications.
Mercurial: Having qualities of eloquence and ingenuity; ever-changing; sprightly; quick-witted.
Social profit (or social purpose) organizations still face the perennial challenges of communicating their mission to new audiences while retaining the attention of current supporters and reaching back to lapsed donors to remind them what they fell in love with in the first place.
However, the tools available to do that are in rapid states of growth and flux as are the demographics. Therefore, the time it takes for the “new normal” to become out fashion or even irrelevant is on par with a half-life to what it was ten or even five years ago.
Beyond the tools, we are looking at the work of the social profit sector in new ways. We want better ways of showing and sharing impact. It is in so many ways a time of transformation for our sector.
The idea of Mercurial Development & Communications is to keep one eye on the future while not forgetting the solid foundation of principals for successful support.
My goal is to work with each client to help them with their trans-formative moments, be they as routine as the moon rising and setting every day or the blockbuster moments that give millions of folks pause on a Monday night/Tuesday morning to watch the moon disappear into a coppery fireball.
Together we’ll find solid solutions for a quicksilver world. Welcome to the beginning, I look forward to working with you.